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24 hours only

$16.99 bright blossoms swim

new denim alert

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polo party

300+ styles up to 60% off

gingham & cane swim sale

starting at $16.99

$25 off orders $125+

with code SAVE25

$10 off orders $75+

with code SAVE10

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"Blue pool water background with inflatable letters spelling ‘pool party.’ Text reads ‘annual pool party,’ ‘up to 60% off,’ and ‘350+ swim styles starting at $16.99,’ with a pink ‘Shop Sale’ button."

"Blue pool water background with inflatable letters spelling ‘pool party.’ Text reads ‘annual pool party,’ ‘up to 60% off,’ and ‘350+ swim styles starting at $16.99,’ with a pink ‘Shop Sale’ button."

"Banner with grid background reading ‘Shop by Print — back to school’ with pencil and crayon illustrations. Includes a ‘Shop New’ call to action."

"Banner with grid background reading ‘Shop by Print — back to school’ with pencil and crayon illustrations. Includes a ‘Shop New’ call to action."

"Light blue gingham pattern with red apples spaced evenly across the checkered background."

"Light blue gingham pattern with red apples spaced evenly across the checkered background."

apple orchard gingham

"Pattern featuring colorful crayons in red, blue, green, yellow, and black scattered across a bright blue background."

"Pattern featuring colorful crayons in red, blue, green, yellow, and black scattered across a bright blue background."

tiny crayons

"Pattern featuring classroom icons including yellow school buses, books, apples, globe, ruler, scissors, and ABC letters on a light blue background."

"Pattern featuring classroom icons including yellow school buses, books, apples, globe, ruler, scissors, and ABC letters on a light blue background."

classroom crew

"Pattern featuring school icons including a yellow school bus, backpack, books, rainbow, flowers, and stars on a pink background."

"Pattern featuring school icons including a yellow school bus, backpack, books, rainbow, flowers, and stars on a pink background."

classroom cutie

"Seamless pattern featuring stylized apples in pink, red, teal, and coral on a light background with stripes, polka dots, and grid designs."

"Seamless pattern featuring stylized apples in pink, red, teal, and coral on a light background with stripes, polka dots, and grid designs."

pink apple patch

"Pattern featuring construction vehicles including excavators, dump trucks, and cranes with orange traffic cones on a bright blue background."

"Pattern featuring construction vehicles including excavators, dump trucks, and cranes with orange traffic cones on a bright blue background."

under construction

"Poolside banner reading ‘$16.99 this weekend only — pool party deal gingham & cane’ showing matching blue gingham swimwear. Includes a pink ‘Shop Sale’ button."

"Poolside banner reading ‘$16.99 this weekend only — pool party deal gingham & cane’ showing matching blue gingham swimwear. Includes a pink ‘Shop Sale’ button."

"Light blue banner reading ‘This weekend only — all Americana on sale’ with star graphics and text ‘starting at $17.76.’ Shows a blue gingham USA rash guard and a red ‘Shop Sale’ button."

"Light blue banner reading ‘This weekend only — all Americana on sale’ with star graphics and text ‘starting at $17.76.’ Shows a blue gingham USA rash guard and a red ‘Shop Sale’ button."

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

Promotional banner showing children’s polos, shorts, and skorts in colorful prints. Text reads ‘Starting at $12.99, all polos, shorts & skorts on sale, excludes new,’ with Shop Sale button.

Promotional banner showing children’s polos, shorts, and skorts in colorful prints. Text reads ‘Starting at $12.99, all polos, shorts & skorts on sale, excludes new,’ with Shop Sale button.

"Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button."

"Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button."

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

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Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

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