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mermaid & princess sale

starting at $16.99

restock alert

neon ocean coral

floral flash sale

starting at $16.99

father's day sale

up to 60% off

$16.99 flamingo

48 hours only

$25 off orders $125+

with code SAVE25

$10 off orders $75+

with code SAVE10

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Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

"Blue banner reading ‘All Fourth of July" — red white boom’ with patriotic prints and a red ‘Shop New’ button."

"Blue banner reading ‘All Fourth of July" — red white boom’ with patriotic prints and a red ‘Shop New’ button."

Promotional banner showing two children floating in a pool in pink and teal crinkle swimsuits. Text reads ‘Sibling matching, new neon crinkle swim,’ with a Shop New button.

Promotional banner showing two children floating in a pool in pink and teal crinkle swimsuits. Text reads ‘Sibling matching, new neon crinkle swim,’ with a Shop New button.

"Blue banner reading ‘400+ matching styles — Father’s Day sale’ showing coordinated swimwear. Text includes ‘up to 60% off,’ ‘starting at $12.99,’ and a ‘Shop Now’ button."

"Blue banner reading ‘400+ matching styles — Father’s Day sale’ showing coordinated swimwear. Text includes ‘up to 60% off,’ ‘starting at $12.99,’ and a ‘Shop Now’ button."

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Promotional banner showing four children wearing flamingo‑print swimwear and rash guards. Text reads ‘$16.99, 48 hour deal, flamingos,’ with a Shop Now button.

Promotional banner showing four children wearing flamingo‑print swimwear and rash guards. Text reads ‘$16.99, 48 hour deal, flamingos,’ with a Shop Now button.

Promotional banner showing four children in colorful princess‑style swimsuits. Text reads ‘Starting at $16.99, 100+ swim styles, up to 60% off,’ with a Shop Sale button.

Promotional banner showing four children in colorful princess‑style swimsuits. Text reads ‘Starting at $16.99, 100+ swim styles, up to 60% off,’ with a Shop Sale button.

Promotional banner showing assorted children’s summer outfits including dresses, polos, and shorts. Text reads ‘400+ styles starting at $12.99, up to 60% off, summer outfit sale,’ with Shop Now button.

Promotional banner showing assorted children’s summer outfits including dresses, polos, and shorts. Text reads ‘400+ styles starting at $12.99, up to 60% off, summer outfit sale,’ with Shop Now button.

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

Promotional image showing two children wearing bright rainbow striped swimwear. Text below reads ‘shop bright swim.

Promotional image showing two children wearing bright rainbow striped swimwear. Text below reads ‘shop bright swim.

upf50+ swim specials

"Banner showing matching blue and white striped swimwear by a pool. Text reads ‘Year round swim collections’ and describes mix‑and‑match styles with custom embroidery, plus a ‘Shop Now’ button."

"Banner showing matching blue and white striped swimwear by a pool. Text reads ‘Year round swim collections’ and describes mix‑and‑match styles with custom embroidery, plus a ‘Shop Now’ button."

"Banner showing pastel green camo swim bottoms with a light pink ruffle‑sleeve top. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — sage camo’ with a ‘Shop Deal’ button."

"Banner showing pastel green camo swim bottoms with a light pink ruffle‑sleeve top. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — sage camo’ with a ‘Shop Deal’ button."

"Banner showing classic camo long‑sleeve swim top with orange shorts. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — classic camo’ with a ‘Shop Deal’ button."

"Banner showing classic camo long‑sleeve swim top with orange shorts. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — classic camo’ with a ‘Shop Deal’ button."

memorial day best sellers

"Banner showing a baby in a yellow long‑sleeve swimsuit and pink striped sun hat sitting on a sandy beach. Text reads ‘Baby’s first swim’ with UPF 50+ mention and a ‘Shop Now’ button."

"Banner showing a baby in a yellow long‑sleeve swimsuit and pink striped sun hat sitting on a sandy beach. Text reads ‘Baby’s first swim’ with UPF 50+ mention and a ‘Shop Now’ button."

seersucker

bright blossoms

rainbow wavy stripe

neon color block

vibrant flamingo

magical mermaid

gingham

bow blooms

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

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Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

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