JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

annual pool party sale

350+ styles starting at $16.99

neon swim - 24 hours only

starting at $22.99

new denim alert

shop now

restock alert

neon ocean coral

$25 off orders $125+

with code SAVE25

$10 off orders $75+

with code SAVE10

Home Page

Promotional banner showing children wearing matching back‑to‑school apparel and PJs in novelty prints. Text reads ‘New, matching apparel & PJs, back to school,’ with a Shop New button.

Promotional banner showing children wearing matching back‑to‑school apparel and PJs in novelty prints. Text reads ‘New, matching apparel & PJs, back to school,’ with a Shop New button.

Promotional banner showing two children standing in a pool wearing bright pink tropical swimsuits. Text reads ‘$22.99, 24 hours only, pool party deal, neon island time & tropical resort,’ with Shop Sale button.”

Promotional banner showing two children standing in a pool wearing bright pink tropical swimsuits. Text reads ‘$22.99, 24 hours only, pool party deal, neon island time & tropical resort,’ with Shop Sale button.”

Promotional banner showing colorful inflatable letters spelling ‘POOL’ in a swimming pool. Text reads ‘Annual Pool Party, up to 60% off, 350+ swim styles starting at $16.99,’ with Shop Sale button.

Promotional banner showing colorful inflatable letters spelling ‘POOL’ in a swimming pool. Text reads ‘Annual Pool Party, up to 60% off, 350+ swim styles starting at $16.99,’ with Shop Sale button.

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

"Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button."

"Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button."

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

RB CUTIES

over 10 million memories made

Interested in becoming a RB Ambassador? Apply now.

Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

become an RB insider